She Auto Thrive: Leah Simeon

We are thrilled to launch our She Auto Thrive series where we take a moment to shine a bright spotlight on the amazing women doing incredible work in Automotive! First up, we have this powerhouse;

From Horsepower to Horse Power:

Leah Simeon, the dynamic Director of Client Experience & Marketing at Mercedes-Benz Brampton

Leah's story is a testament to the power of passion, expertise, and mentorship in shaping a successful career. Fueled by her unwavering passion for connecting with customers and sharing the excitement of innovative products and services. Leah prides herself on having a keen eye for creativity and is ALWAYS seeking new ways to enhance the customer experience! She never fails to make sure her colleagues and staff feel empowered and inspired to do the same! Her dedication to excellence has not only set a high standard at Mercedes-Benz Brampton but has also made her a beloved figure in the industry! Let’s dive deeper into Leah’s impact, shall we?

Leah’s career has always been infused with luxury, beginning at BMW Canada, Prada, and Porsche, but her heart truly belongs to Mercedes-Benz. Over her 10+ years in the auto industry, Leah has climbed the ranks from receptionist to Director, thriving in every role. Wearing these diverse hats has equipped Leah to lead her team effectively while also demystifying the industry and showing women a clear path to entering and building their own successful careers!

I landed here by accident. A recruitment company placed me in a reception role at BMW straight out of University and I have worked my way up to [a] director position
— Leah Simeon

Embracing Mentorship with Mondaygirl

Beyond the dealership, Leah has embarked on a fulfilling journey as a mentor with Mondaygirl, a program dedicated to empowering young women in retail, customer relations, and sales. She finds immense joy in watching young women blossom with confidence as they embrace their roles and contribute meaningfully to their teams! Her mentorship is a beacon of inspiration, encouraging the next generation of women to take the automotive world by storm and so many of the skills she has developed over the years can be applied to so many different career paths!

Advice and Encouragement

Leah says she lives by these 5 words. Fuel Confidence: Expertise is Power. In the fast-paced world of automotive sales and service, mastering your product is key to building unshakeable confidence. Deep knowledge about vehicles, from features to mechanics, empowers you to answer customer questions with authority and you can take your time to build up that knowledge. Leah emphasizes the importance of finding a seasoned mentor who can guide your growth and expose you to valuable opportunities, leaving a trail of success for you to follow!


When it comes to the industry’s part in supporting women in auto;

Each position has been a stepping stone, building my knowledge and fuelling my passion for growth.
— Leah Simeon

Leah believes that the automotive industry can attract more women by showcasing its diversity and the variety of fulfilling roles available, from sales and service to leadership positions. Challenging stereotypes and portraying the industry as innovative and well-suited to women's skills can make a significant impact. Outreach programs through schools, career fairs, and women's organizations are essential to introducing young women to these opportunities. Leah does her part by using Mercedes-Benz Brampton's social media channels to amplify these efforts, sharing stories of successful women and the exciting work they do. By creating a welcoming and inclusive environment, the industry can attract talented women who will drive its future success.

FINAL THOUGHTS

Leah’s story is a powerful reminder that passion, knowledge, and mentorship are key ingredients to success in the automotive industry. At She Auto Know, we are dedicated to highlighting such inspiring journeys and encouraging more women to embrace their potential in this exciting field. Stay tuned for more stories of remarkable women making their mark in the automotive world!

Make sure to share your questions and comments about Leah’s story in the comments!

FO(REV)ER yours,

she auto know🤍